Sony Alpha 7 IV Mirrorless Camera

Product Description

Discover exceptional image quality and professional performance with the Sony Alpha 7 IV Mirrorless Camera. Featuring a newly developed 33MP full-frame back-illuminated Exmor R CMOS sensor and advanced BIONZ XR image processing, this versatile camera delivers impressive detail, rich colors, and outstanding performance for photography and video production. Its hybrid design brings high-resolution imaging and capable video features together in one dependable camera body, ready for a wide range of creative projects.

Designed for professional photographers, filmmakers, and content creators, the Alpha 7 IV offers advanced Real-time Eye AF, fast and reliable autofocus, and high-quality 4K video recording. With its powerful hybrid capabilities, intuitive controls, and full-frame image quality, it is an excellent choice for portraits, weddings, commercial photography, filmmaking, and everyday creative work. Customize your setup to suit your workflow, capture decisive moments with confidence, and explore new possibilities across both still photography and video.

Technical Specifications

• Brand: Sony, a renowned manufacturer of imaging equipment and creative technology

• Model: Alpha 7 IV (ILCE-7M4), a versatile full-frame camera for photo and video workflows

• Camera Type: Full-Frame Mirrorless, combining a compact camera design with advanced imaging capabilities

• Sensor: 33MP Full-Frame Exmor R CMOS, designed to capture fine detail and nuanced tones

• Image Processor: BIONZ XR, supporting responsive operation and detailed image processing

• Lens Mount: Sony E-Mount, compatible with a broad range of Sony E-mount lenses

• Autofocus: Fast Hybrid AF, helping you focus quickly and reliably on your subject

• Eye AF: Real-time Eye AF for humans, animals, and birds, for dependable subject tracking across different shooting situations

• Continuous Shooting: Up to 10fps, useful for capturing action and fleeting expressions

• Video Resolution: 4K UHD, for detailed footage suitable for a variety of production needs

• Video Frame Rate: Up to 4K 60p, offering smooth motion capture for compatible video projects

• Video Recording: 10-bit 4:2:2, providing flexible color information for supported recording workflows

• Picture Profiles: S-Log3, S-Cinetone, giving filmmakers creative options for color and image style

• Image Stabilization: 5-axis in-body stabilization, helping reduce the effects of camera shake while shooting

• Display: 3.0-inch vari-angle touchscreen, adjustable to support flexible framing and intuitive touch operation

• Viewfinder: Electronic viewfinder, for composing and reviewing images through the camera

• Connectivity: Wi-Fi, Bluetooth, USB-C, HDMI, offering options for wireless sharing, wired connections, and external displays

• Memory Card Slots: CFexpress Type A / SD and SD UHS-II, providing support for compatible memory cards and recording workflows

• Camera Compatibility: Sony E-mount lenses, allowing you to choose compatible lenses for different subjects and shooting styles

Ideal For

• Professional photography, where detailed full-frame image quality and responsive operation are valuable

• Portrait and wedding photography, including candid moments, posed portraits, and special events

• Commercial photography, for product, brand, and other client-focused creative projects

• 4K filmmaking, with high-resolution recording options for a variety of productions

• YouTube and content creation, offering a flexible hybrid setup for recording and still photography

• Studio and event photography, supporting both controlled shoots and changing real-world conditions

ETATA TECH

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